Resources

Practical guides for B2B marketers

Straight answers from 25 years of selling into engineering and logistics markets. Read them here, download them, pass them to your team. No forms.

Guides

Guide

Digital Advertising for B2B. A Beginner’s Guide

11 pages · about 6 minutes · free, no form

What ads actually do for a B2B company, the paid media formats explained without jargon, account based targeting on LinkedIn, how to budget and measure, five ways teams waste money, and six steps to start with.

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From the blog

All posts

Six answer seats fanned out from one question: five fill with a named company, one never does.

Industry

What Answer Engine Optimization Actually Means for a B2B Company

Three rings of falling population: delivered on the outside, accepted inside it, moved at the core.

Marketing Solutions

Measuring a Cost-Per-Lead Campaign Without Fooling Yourself

One asset carried out through three partner audiences and coming back as a stack of named readers.

Marketing Solutions

Content Syndication in B2B Marketing, Without the Jargon

Questions buyers ask

All questions

What are the types of B2B advertising?

Digital Advertising for B2B. A Beginner’s Guide

What does digital advertising actually do for a B2B company?

Digital Advertising for B2B. A Beginner’s Guide

When a buyer asks an AI assistant who to work with, how do you end up in the answer?

How AI Search Is Changing the Way B2B Buyers Find Vendors

Talk it through before you spend anything.

Thirty minutes with someone who has sold into these verticals for twenty-five years, and an honest answer about whether this is the right move for you.

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