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Marketing Solutions · Data Services · B2B Media Sales

Media. Data. Demand.

A three division practice. Marketing Solutions for marketers, Data Services for sales teams, and Media Sales for B2B publishers.

What We Do

Media Gen brings over 25 years of experience servicing B2B publisher sales, the media/advertising industry, and data services markets.

25 years in B2B media and advertising. Three divisions: Marketing Solutions for marketers, Data Services for sales teams, and Media Sales for publishers.

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Our Divisions
1
Marketing Solutions
Content, lead generation, and marketing campaigns.
2
Data Services
Show intelligence, list building, and territory mapping.
3
Media Sales
Contractors for sales, marketing, and design — on commission or retainer.

Marketing Solutions

Marketing Solutions

We generate demand.

Marketing Solutions is built for marketers who need leads, not more work. We package your content into white papers and case studies, then syndicate it to generate qualified leads for your funnel. From there, we target the right buyers with geofencing and B2B programmatic advertising, matched by job title, company, and industry, and keep your brand active on social. If you don’t have the content or the campaign in place yet, we build it for you.

Sample data

Content Syndication

Your white paper, placed across the engineering trade press · every download becomes a billed, qualified lead.

B2B Programmatic

Bids only on the buyers you named · matched by title, company, and industry, synced to your CRM.

Geofencing

Ads served inside the fence line · trade shows, plants, head offices.

LinkedIn Banner & ABM

Your brand in front of the named accounts · banner and ABM programs that keep you present.

aContent syndication · cost per lead bGeofencing cB2B programmatic · title / company / industry dSocial & brand presence See marketing solutions

Additional marketing services offered

  • Go-to-Market Strategy
  • Brand Positioning
  • Pipeline Generation
  • Content & Social Strategy
  • Website Auditing & SEM
  • Partnership Programs
  • Event & Trade Show Strategy
  • Sales Enablement
  • Copywriting

Data Services

Scrape. Clean. Merge. Manage. Monetize. Report.

We know data.

We turn raw market data into something your sales team can act on. From trade show exhibitor lists to industry directories, we scrape, clean, and match records against your CRM: tagging by territory, category, and account so your reps know exactly who to call and where to find them. No spreadsheets to sort through, no guesswork on the floor.

As the open web hands it over

Six stages

In your CRM

company
TARNBROOK FLUID POWER LLC.
industry
“hydraulics / pneumatics stuff”
title
VP Sales & Bus Dev
parent
territory
contact
d. okafor
consent
unknown
  1. Scrape2,204,918,557 records
  2. CleanFilterable, not just readable
  3. MergeOne buyer, one row
  4. ManageEvery rep’s own patch
  5. MonetizeReachable, not a guess
  6. ReportProvably safe to send
company
Tarnbrook Fluid Power LLC
industry
333996 · Fluid Power Pump & Motor Mfg
title
VP, Sales — Director+
parent
Halverton Industrial Group
territory
Great Lakes
contact
Daniel Okafor
consent
Legitimate interest · logged
One sample record. The six things above, done to it.

Every record we hand you is made exactly this way.

See the full data practice

B2B Media Sales

Sales Solutions for B2B Publishers.

3 contractor roles
commission or retainer
zero added headcount

Contractors extend a B2B publisher’s capacity · handling the specialized or supplementary work that keeps the core business running, on project, part time, or commission based arrangements.

Contractor roles

Print & Digital B2B Sales Contractor Solutions

Regional / Account Sales

Contractors who manage, prospect, pitch, and close advertising and sponsorship deals in specific geographic territories or vertical segments · on commission or retainer based agreements.

Marketing & Promotion

Campaigns that grow newsletter subscribers, drive website traffic, and promote events and sponsorships to potential advertisers.

Design & Creative Services

Ad templates, graphics, landing pages, email designs, and sponsorship assets · produced for your advertisers, under your brand.

Key value

Scale without adding permanent headcount. Specialized skills, cost effectively. The flexibility to ramp up or down with market demand.

Consulting

Consulting for B2B publishers

We review

  • publisher sales programs,
  • advertising pipelines,
  • CRM discipline,
  • and territory coverage.

Without adding to your overhead, Media Gen can

  • train publisher sales teams,
  • join advertiser and sponsor calls,
  • audit account ownership,
  • and advise on CRM and territory management

· deploying senior media sales capacity wherever a publication, territory, or vertical needs coverage.

Three Divisions. One Practice.

Want to book a call or see more first?

A short call is the fastest way to scope a campaign, a sales engagement, or a data build. Not ready yet? Explore what we offer across media sales, marketing solutions, and data.